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Today the Internet is the main means to increase the number of fans and their deeper involvement in the club. Different digital solutions can be used for this.
Fans are the main asset of a football club, so the official team website should be directed to them.
Main trends to take into consider when creating an effective online store for a soccer club
The store's website must be integrated with other club's Internet resources (landing page, platform for selling tickets, social networks, etc.), since most of the user first comes to the site of the FC, and from there it goes to the online store.
In order to attract as many fans from different countries as possible, the online store should not be restricted to the territory. Multilanguage and multi-currencies are the necessary conditions for the efficient functioning of the store.
The integration of fans with a soccer club allows fans to feel part of a team. Tools that support user feedback allow you to attract new customers and increase the efficiency of the online store.
Most users access the Internet from mobile devices. Therefore, when developing the online store of the FC, the mobile-first approach becomes a popular trend.
Products, personalized to the individual taste of the fan, rather causes the customer to buy it. T-shirts with a favorite player number, soccer player name or with their own name are the most popular among fans.